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Adding Motion to Still Images
We love video. It has the power to engage the “three E’s”— your eyes, ears, and emotions. And while we think we have one of the finest video production teams around, sometimes it’s impossible to achieve that “perfect shot.”
For example, our crew was recently in Cabo San Lucas, Mexico to shoot a promotional video for our client, Welk Resorts. Welk’s newest property, Sirena del Mar, is perched on a dramatic cliffside overlooking the Sea of Cortez, and the famous arched rock formations just offshore. When we arrived for the shoot, the resort was 90% complete, and their staff was in full gear, preparing for their grand opening. While most of the resort looked shiny new and terrific, some areas were still under construction, and the landscaping was still in progress.
One area that was still in-progress was the incredible outdoor lounge area and pool deck, with the million-dollar ocean view. Some of the water features were not yet filled and functioning. A few walls still needed painting. The landscaping below was still being planted, and the recently-transplanted palm trees were still adjusting to their new homes, and looked rather unhappy.
With the deadline fast approaching, and a limited budget to work with, our video editors applied a quick-fix. Working with still photographs, our imaging team retouched the scene—replacing palm trees, removing unwanted objects, adding a sunbather in the foreground, and a moving ship in the background. When edited in with the rest of the footage, this composite blends nicely, but given more time, we’d prefer to create a composite from live video, rather than stills.
With the resort now open and serving guests, we’re planning to re-visit the property and shoot some pick-ups to replace the temporary composites. But until then, Sirena del Mar has a video library they can still be proud of.
